Services
Data work that holds up.
From the infrastructure under your tracking to the analytics, automations, and AI tools on top of it. Built to survive privacy changes and to tell you the truth.
Server-Side Tracking & API Integrations
I architect server-side GTM setups that move your data off fragile client-side pixels and onto infrastructure you control. Conversions get back to Meta, Google Ads, and GA4 accurately, with first-party data and consent handled the right way.
- ▸sGTM on Stape, Google Cloud, or your own infrastructure
- ▸Meta CAPI, Google Ads Enhanced Conversions, GA4 Measurement Protocol
- ▸Consent Mode v2 and a 100% cookie-compliant data flow
- ▸Custom API integrations between booking systems, CRMs, and ad platforms
Analytics & Reporting
Most dashboards are full of vanity metrics. I build measurement that maps to the few numbers that actually drive decisions, so you trust the data and act on reality instead of assumptions.
- ▸GA4 configuration, event design, and audit
- ▸Attribution and channel reporting you can defend
- ▸Looker Studio and BigQuery reporting pipelines
- ▸Data-quality monitoring so you catch breakage before it costs you
Automations, Workflows & AI
I build with AI every day, from sGTM monitoring tools to full products. The same agentic approach goes into automations that pipe audiences, sync systems, and remove the manual steps that quietly drain your team.
- ▸Audience pipelines to Google Ads, Meta, and Klaviyo
- ▸Make.com and custom serverless automations
- ▸AI-powered internal tools and agentic coding workflows
- ▸Open-source sGTM clients and monitoring (YOGO, Stripe, pipeline monitor)
Workshops & Training
I teach the way I work: through your own cases, in a relaxed 1:1 or small-team format, so the knowledge sticks. No slideware theory, just the real mechanics of how tracking and data actually work.
- ▸Server-side tagging and sGTM deep-dives
- ▸Consent Mode v2 and privacy-first measurement
- ▸Practical, case-based sessions for marketers and developers
- ▸Tailored to your stack, not a generic curriculum
Partnerships
Certified where it counts.
Not sure what you need?
Tell me what's slowing you down and I'll tell you straight whether it's worth fixing - and how.
Get in touch